About Us
Our Evolving Story
** KNOCKING THE DUST OFF **
Before you dive in, we recommend reading “In the Beginning” below - it tells the original story of how TOOQS came to life. What you’ll find here is everything that’s happened since.
TOOQS started as a simple idea back in 2018 - born from a problem that felt so obvious, we assumed someone else had already solved it. They hadn’t.
What followed was a long road of design, testing, mistakes (plenty of them), prototypes, wasted money, tough conversations, and a lot of persistence. Eventually, it paid off. TOOQS made its way onto Amazon, Macy’s, QVC, and our own website. Things were working. Momentum was building.
And then… everything stopped.
COVID hit. The world shut down. Manufacturing slowed, distribution stalled, and retail took a hit across the board. Right as TOOQS was gaining traction, the momentum disappeared - not just for us, but for everyone.
So where does that leave us now?
We never stopped using TOOQS. Neither did our friends, family, and thousands of customers. The product still works. Still solves the problem it was built for.
But like many small brands during that time, we were left sitting on inventory.
So we made a decision: instead of letting TOOQS collect dust, we’re bringing it back - starting with what we have.
Why the 4-Pack?
Originally, TOOQS was sold as a 2-pack (2 hooks + 6 inserts). At one point, a major retailer asked for an exclusive 4-pack. We agreed - and to keep things simple (or so we thought), we packed double the product into the same box.
Not our best move. It created confusion and a less-than-ideal experience.
But here’s the upside:
That decision left us with a lot of 4-packs.
So instead of overthinking it - we’re passing the value on to you.
You’re getting double the product for the original price.
What’s Next
This isn’t just a clearance play. It’s a reset.
Our goal is simple: move through our current inventory, reconnect with customers, and use that momentum to build what’s next.
We’ve got ideas for a better, smarter TOOQS 2.0 - and we want to do it right this time.
If you decide to support us by picking up a set, you’re not just buying a product - you’re helping us take the next step.
And we’ll keep you in the loop along the way.
Thanks for being here.
** IN THE BEGINNING **
Dad issues! I'm just a guy living with three beautiful women. My wife and two daughters (yep, TWO daughters). You could say that I suffer from a bit of the OCD. Now, I've never been medically diagnosed with OCD and I don't mean to make light of the condition, I'm just saying that if things around me are not in order I get nervous and anxious and can't concentrate 100%. So, let's just say I need things tidy as much and as often as possible.
Remember those two girls I mentioned earlier (we call them Abigail & Audrey). Whatever the opposite of OCD is.. well that’s them. They love showering in the master bathroom since the shower is larger and that is where mommy showers. Guess what else mommy does, she uses 2 towels! One for her body one for her head. So, it just makes sense to the girls (but not to dad) that they use 2 towels as well. All I see is SIX towels plus my own, 7 total, that need a place to live in our bathroom. Somewhere other than flung over the tub, the shower door, on the floor, or even stuffed over the single existing towel bar rod. Not only is this unsightly, it’s kind of gross. We already know that I don’t like things all over the place, but I also don’t like the idea of damp towels being rolled, folded and stuffed all over the bathroom.
That’s where TOOQS started (pronounced "took-s". I know, not one of our greatest creative moments, but we smashed together towels and hooks and made Tooqs). I thought the answer to my little problem was a simple trip to the hardware or big box store to grab something that didn’t come with a bunch of hardware, need to be screwed to the wall and something that didn’t need to take up a lot of space. It turned out to be not so simple. Four stores and a couple hours later, I returned home with a 3-foot piece of wire. I took the wire, cut it down and wrapped it around the existing towel bar rod fashioning a hook at the end. Voila! TOOQS was born. And, I wore my shoulder out patting myself on the back for a job well done.
Candidly, for a few weeks, I never thought about it again. Not until my wife kept asking me what I planned on doing with it. “Doing with it”, I said? I didn’t plan on doing anything. It was working as planned, and there weren’t towels flung all over the place. I wasn’t sure what she meant. She said that it was such a quick, easy and simple idea (she didn’t go to the 4 stores with me looking for a solution). And, that other people would probably like having the option as well. “Babe, that’s a good idea”! So, here we are.
After weeks, months and years of playing around with the idea, numerous designs, and prototypes, talking with anyone who would give me 5 minutes, we landed on a few simple, cool and what we think, elegant designs. And, we hope you think TOOQS is as big of a no-brainer as I did back when I headed out looking for a quick fix. Pretty simple idea, pretty simple device, pretty simple decision.
Tooqs - No Tools. No Hardware. No Hassles.